Words Build Brands
Signified is a small creative practice with
a focus on verbal brand identity and content strategy and all avenues of creativity involving words, messaging,
and language.
We work with brands to help them define their tone of voice and content strategy in line with their core brand values.
We can also help clients fine-tuning their editorial approach across channels to optimized their content performance.
Signified often partners with brand agencies and independent creatives, like designers, art directors or social media experts to realize our clients' vision.
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We also deliver content in short and long-form, for humans and algorithms alike and across every medium, for enhanced UX performance or for print.
At times, our work might involve creating
a script, on other occasions we help
clients reconcile content creation with their SEO requirements.
Signified can also offer its expertise to clients going through international expansion by developing brand voice guidelines for multilingual transcreation.
What we do
t
Tone of Voice
We have delivered Tone of Voice Guidelines for leading international brands across multiple sectors like fashion, innovation or lifestyle.
s
Content Strategy
From defining a set of content pillars derived from your brand values to developing a messaging platform for your marketing team.
b
Brand Strategy
We help strategists articulate brand narratives and write core strategic assets such as brand manifestos or mission and vision statements.
n
Naming
We are passionate about languages. We help our clients to materialise their vision through brand name creation.
c
Campaign Copy
We partner with Creative Directors to develop campaigns from concept to implementation, across different channels and media.
t
Transcreation
We help brands to preserve their identity during international rollouts by writing transcreation guidelines aimed at international teams.
A holistic view
Branded content
Functional content
Performance content
As well as owning a stand-out visual identity,
a relevant brand must deliver experiences
and behaviours that are coherent with its values. Often, these involve language.
Brands need to manifest a clear and compelling verbal identity through content that aligns with its values, conveys meaning
and feels relevant.
As the lines between myriad formats
and channels blur, our culture demands an intensive and sustained level of messaging activity from brands which, unequivocally,
calls for a holistic approach to content.